Founder's vision: An interview with Nicolas d’Offay, creator of WebShop’R

We sat down with Nicolas d’Offay, founder of WebShop’R, to talk about the idea behind the platform, how it’s reinventing online shopping, and why he believes every click should count for users — not just platforms.

Q: What inspired you to create WebShop’R?

Nicolas:
"I was scrolling online one day and realized… shopping wasn’t fun anymore. It felt like work. Too many tabs, too many ads, and no sense of reward for the time we spend exploring."

So the idea was born:
"What if we could turn curiosity into something meaningful? What if exploring and saving products felt playful, social, and — in the future — could even give something back to the community?"

Q: How is WebShop’R different from traditional shopping sites?

"WebShop’R flips the script." Nicolas explains:

• Instead of endless lists, you explore curated flows and themed carousels that spark ideas.
• It’s discovery-first, no-pressure browsing — scroll for inspiration without the push to buy.
• You can already check top deals and curated finds, and the upcoming app will unlock sharing and rewards that make your attention truly valuable.

"We’re creating a place where exploring products is actually enjoyable. You come for the ideas, not the pressure."

Q: What’s your long-term vision for WebShop’R?

"I want shopping to feel like a game again — creative, inspiring, and social."

Here’s what Nicolas imagines:

• Playful discovery: Browsing flows feels like swiping through mood boards.
• Social inspiration: In the app, you’ll be able to share wishlists and see what sparks your friends’ curiosity.
• A community loop: Your attention and engagement can, over time, unlock perks that benefit you and your community, not just the platform.

"We’re building an ecosystem where inspiration flows freely — and every interaction can be fun and meaningful."

Q: A message for early users?

"You’re not just browsing — you’re helping shape the next generation of shopping. Explore the flows, enjoy the finds, and get ready for the full WebShop’R experience when the app goes live."

Nicolas leaves us with a smile:
"We’re reinventing shopping as something light, social, and fair. It’s not about buying more — it’s about enjoying the journey."