Founder's vision: An interview with Nicolas d’Offay, creator of WebShop’R

The frustration that sparked a revolution

Why did you create WebShop’R?

“Because the internet lost its soul.”

That’s how Nicolas d’Offay, founder of WebShop’R, explains the origin of the project. Every day, people search, scroll, and click — creating massive value for tech giants. And what do they get in return? Ads. Exploited data. And no say in the process.

“I wanted to flip that logic. What if we could build a system that actually respects the user’s intent — and rewards it fairly?”

That’s how WebShop’R was born. A search experience as simple as a chat. A platform that doesn’t track but listens. That doesn’t just serve ads — it serves you.

What makes WebShop’R radically different

“We’re not fighting AI or capitalism. We’re redesigning how both can serve people better.”

Nicolas doesn’t shy away from comparisons: yes, WebShop’R is like Google in that it helps you find products. Yes, it’s like ChatGPT in that it works via conversation. Yes, it’s like Amazon in that it connects you with offers.

But here’s the twist:

• It’s built around intent, not manipulation
• It doesn’t track you
• It rewards you with gift cards, cashback, or even tree planting
• It gives 50% of ad revenue back to users
• And it keeps you fully anonymous

“Every other platform says you’re the customer. But you’re actually the product. WebShop’R treats you as a partner.”

The future Nicolas wants to build

For Nicolas, WebShop’R isn’t just a startup — it’s a statement.

“We’re building a future where tech respects intention, rewards attention, and restores trust.”

He imagines a world where:

• Conversations replace clicks
• People control what they see, not algorithms
• Data serves you, not platforms
• The digital economy circulates value, instead of concentrating it

“Even small actions like a swipe can become meaningful. Not just for you — but for the planet.”

A message for early users

“You’re not here to consume. You’re here to shape the future with us.”

Nicolas sees early adopters as co-builders, not just testers. And he’s transparent about where WebShop’R is going:

• More ethical integrations with marketplaces
• Community rewards and affiliate systems
• Tools for people to monetize their intent — not their identity
• Expansion to new verticals: travel, food, services

“We’re building something people deserve — not just another app, but a new model.”

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