By Webshop'R
@Webshop'R
2 min read

Why we created the White Paper and What It means for the future of ethical shopping

When we started WebShop’R, our dream was simple: make shopping online feel good again. Not just faster or cheaper — but fairer, lighter, and a little more fun. So we wrote a white paper. Not as a pitch, but as an open invitation to rethink online shopping:

  • A space where users explore without pressure.
  • A space where attention matters and sharing is optional.
  • A space where fun and discovery come first.

What’s Inside Our White Paper

Instead of jargon or complicated charts, our white paper is a blueprint for a new kind of shopping experience:

  • Discovery-first flows: explore ideas, products, and inspiration — no rush to buy.
  • Playful, gamified exploration: swiping and saving products feels like building your own mood boards.
  • Ethical by design: you stay anonymous, and you choose if or when you want to share more.
  • A community-first model: over time, your engagement will help shape future perks for users and their community.

"It’s not just another document," says founder Nicolas d’Offay.
"It’s our way of saying: the internet can feel human again."

Our Core Beliefs

At WebShop’R, we believe shopping should be:

  • Fun and light — no endless scrolling fatigue.
  • Respectful of your space — you control your experience.
  • Community-driven — exploration today can create value for you and others tomorrow.

What’s Next

Our upcoming mobile app will bring this vision to life:

  • Share and save wishlists with friends in a playful, social way.
  • Unlock flows that turn everyday curiosity into meaningful discoveries.
  • Enjoy a shopping experience that feels like exploration, not obligation.

"This white paper is our way of opening the doors," Nicolas smiles.
"If you believe shopping can be joyful, social, and fair — you’ll feel right at home with WebShop’R."

Read more here