§1. Executive Summary

Today, personal data is the oil of the digital economy. Yet it is the big tech platforms (GAFAM) that extract most of the value, without informed consent or direct compensation to users. Worse, data exchanges between private actors occur in opaque ways, making it impossible for governments to apply taxation.

WebShop'R proposes a revolutionary alternative model: a mobile app that enables users to regain control of their data, monetize it directly, and receive 50% of the revenue generated when their data is used for targeted advertising.

Each data transaction is:

• Voluntary: the user chooses to participate,
• Rewarded: revenue is shared with the user,
• Traceable: all flows are timestamped, identified, and documented,
• Taxable: governments can apply a tax on this income.

WebShop'R reconciles digital sovereignty, economic justice, and technological innovation. It is not just an app—it is a vision: to place the user back at the center of the value they generate, while providing governments with a new lever to regulate and fund tomorrow’s digital economy.

§2. Context: The Data Crisis

The digital economy is currently built on the massive, systematic exploitation of personal data. Every click, search, and online purchase generates behavioral data that is collected, cross-referenced, analyzed, and resold. This exploitation has enabled the rise of dominant players—Google, Meta, Amazon, Apple, and Microsoft—who now control infrastructures, platforms, and advertising markets.

2.1 An Extractive and Opaque Model

The current model is based on implicit or poorly informed consent, often obtained through deceptive interfaces or incomprehensible terms of service. Users don’t really know which data is being collected or for what purpose it is resold.

Data transactions between platforms, brokers, and advertisers are untraceable, and therefore untaxable. This represents a massive, undeclared transfer of value that escapes national tax systems and effective regulation.

2.2 A Loss of Digital Sovereignty

European states and many others worldwide find themselves powerless against ultra-powerful American and Chinese platforms. GDPR laid down strong foundations, but remains difficult to enforce and does not restore economic balance.

The data of millions of citizens is exploited for commercial purposes with no direct return for the user or society at large.

2.3 A Systemic Economic Injustice

Citizens provide the raw material (their data) for free, yet receive none of the value created. Surveillance capitalism enriches a handful of companies at the expense of individuals and public finances.

This also deepens social divides: the most vulnerable are often the most targeted, without protection or a way to benefit from the digital activity they generate.

2.4 A Historic Opportunity to Rethink the Model

We are at a turning point: citizens demand more transparency, states seek to reclaim their economic sovereignty, and regulations are tightening. But what’s still missing is a concrete, simple, and incentive-based tool to shift the paradigm.

That’s what WebShop'R offers: a virtuous infrastructure aligned with the interests of users, advertisers, and states. A data system that is fair, traceable, and taxable.

§3. WebShop'R: An Alternative Model

WebShop'R is a next-generation platform that transforms our relationship with personal data. Its mission: to put the user back at the center of the data economy by providing decision-making power, compensation, and total transparency on how their data is used.

3.1 Core Principles: Transparency, Traceability, Compensation

WebShop'R is built on three pillars:

• Transparency: The user sees who accesses their data, for what purpose, and for how long.
• Traceability: Every data transfer is timestamped, logged, and integrated into an accessible audit system.
• Compensation: 50% of the revenue generated from data exploitation is directly redistributed to the user.

This logic is made possible by using a decentralized, tokenized, GDPR-compliant technical architecture.

3.2 Declarative Model and Active Consent

Unlike passive data collection systems, WebShop'R is based on a voluntary activation model. The user chooses:

• What data to share,
• In what context,
• And with what type of advertiser.

This granularity builds trust and ensures strong legal compliance, paving the way for a new data management standard.

3.3 A High-Value App for Users

WebShop'R is not just a data management tool, but a super-app focused on engagement, local economy, and positive impact. It enables users to:

• Make eco-responsible payments,
• Receive personalized coupons and offers,
• Get eco-conscious product comparisons and suggestions based on their needs,
• Track earnings from their data,
• Support environmental causes through their actions.

3.4 An Interoperable Model for Advertisers

For businesses, WebShop'R offers a simple API that enables them to:

• Target qualified profiles,
• Access high-quality, opt-in data,
• Pay transparently and traceably for access,
• Improve campaign impact while respecting data ethics.

By responsibly centralizing user intentions, needs, and behaviors, WebShop'R becomes a trusted intermediary between citizens and brands—countering surveillance-based, unregulated data collection practices.

3.5 Towards a New Standard of Value Redistribution

WebShop'R offers more than a product—it proposes a paradigm shift: every euro invested in advertising becomes a lever to:

• Fund citizens who share their data,
• Support the local economy,
• Reinforce digital sovereignty,
• And enable states to tax previously invisible data flows.

It’s a win-win-win model: for users, for advertisers, and for society as a whole.

3.6 The Irreplaceable Value of Data and Networks

While artificial intelligence (AI) is transforming industries and automating processes, it cannot replace the unique value of personal data or the networks that individuals create.

Your data — your preferences, behaviors, and choices — is a singular asset that reflects your identity and intent.

Similarly, your network of friends, colleagues, and communities forms a dynamic web of trust and influence that no algorithm can replicate. Recognizing this, WebShop'R introduces an innovative affiliate program to maximize the value of both your data and your network.

By participating, you are not only compensated for sharing your own data but also rewarded for the data shared by your network of friends and contacts who join the platform through your referral.

This affiliate model fosters a collaborative ecosystem, where users are incentivized to invite others, amplifying the platform’s impact while ensuring fair compensation for the collective value generated. Through this approach, WebShop'R ensures that the human elements of data and social connections remain at the heart of the digital economy, empowering users to benefit from their irreplaceable contributions.

§4. Economic and Fiscal Implications

The WebShop'R model introduces a revolution not only in technology but also in economics and taxation. By monetizing data for the benefit of users and tracking every transaction, it becomes possible to treat data as a productive and taxable asset.

4.1 Creating a New Citizen Income

Each user becomes an economic actor in their own right. By voluntarily sharing their data, they receive a share of the revenue generated from its exploitation. This creates an additional individual income, indexed to digital activity, which can be transparently declared and taxed.

This model is particularly relevant in times of inflation, declining purchasing power, and growing interest in financial inclusion and decentralized digital labor.

4.2 A Major Fiscal Opportunity for States

Today, data flows between platforms, brokers, and advertisers are not taxed, as they are not clearly declared. With WebShop'R, every data transaction is documented, valued, and linked to an identified citizen. This enables:

• A digital tax on data (VAT or micropayment schemes),
• A new form of income declaration from personal digital activity,
• The accounting valuation of data on company balance sheets.

States regain the ability to capture a share of value that previously escaped them entirely.

4.3 Transparency That Enables Regulation

The native traceability of WebShop'R provides tax authorities and regulators with precise tools to:

• Identify digital value flows,
• Combat fraud and aggressive tax avoidance,
• Adapt tax systems to 21st-century economic realities.

This transparency could also inspire new policies and directives at the European or global level, such as expanding the GAFA tax or enforcing “data rights” frameworks.

4.4 A Market-Wide Shift Toward Responsibility

By holding companies accountable for their use of personal data (through payment, traceability, and redistribution), WebShop'R promotes the emergence of a data market based on ethics, where quality is prioritized over quantity, and trust becomes a strategic asset.

This leads to a transformation of targeted advertising, making it more effective, less invasive, and more acceptable to users.

4.5 Toward a Public-Private Collaboration Model

WebShop'R opens the door to innovative partnerships between tech platforms, governments, local authorities, and NGOs. Examples include:

• Co-financing mechanisms tied to citizen data income,
• Redistribution of earnings toward environmental or social causes,
• Aggregated anonymized data insights to inform public policy.

As a citizen-driven data infrastructure, WebShop'R supports the vision of a digital economy that is productive, redistributive, and democratic.

§5. Comparison with Existing Models (Google, Meta, etc.)

WebShop'R is fundamentally different from current industry practices. While Google, Meta, or Amazon use centralized, extractive models to exploit data, WebShop'R offers a transparent, redistributive, and citizen-centric alternative.

5.1 Exploitation Logic: Extraction vs. Collaboration

5.2 Business Model: Centralization vs. Value Circulation

Big platforms centralize user data, exploit it for private gain, and externalize the social costs (misinformation, addiction, inequality). In contrast, WebShop'R:

• Restores economic power to the user,
• Turns every data transaction into a shared income opportunity,
• And keeps value circulating within the local social and tax ecosystem.

5.3 Relationship with Governments: Confrontation vs. Collaboration

GAFAMs are often in conflict with governments over:

• Tax evasion (Apple, Google in France, etc.),
• Content moderation and misinformation,
• Access to citizen-level data.

WebShop'R takes the opposite approach:

• All flows are transparent and auditable,
• States can apply new forms of tax revenue,
• Aggregated insights can inform public decisions,
• The platform positions itself as a strategic ally to public institutions.

5.4 Advertising Philosophy: Manipulation vs. Informed Consent

Advertising on traditional platforms relies on:

• Opaque algorithmic targeting,
• Audiences built without consent,
• Addictive mechanisms (endless scroll, constant notifications).

WebShop'R, instead, emphasizes:

• Declared intent and user-driven segmentation,
• Transparent, opt-in experiences,
• Contextual and useful advertising,
• Campaigns aligned with sustainability and digital ethics.

5.5 Long-Term Vision: Tech Dependency vs. Data Sovereignty

Current models reinforce global dependency on American infrastructure and policies. WebShop'R supports:

• Local or sovereign hosting of sensitive data,
• Recognition of data as personal property,
• A circular and fair data economy,
• Restoration of both citizen and state agency.

In short, WebShop'R isn’t a cheaper version of GAFAM. It’s a new digital social contract that redefines the value chain of personal data—with more justice, transparency, and collective benefit.

§6. Use Cases: Governments, Users, Advertisers

WebShop'R provides a high-value infrastructure for three major stakeholder groups: citizens, advertisers, and public institutions. Each group finds a concrete solution to its specific challenges—whether income, performance, or sovereignty.

6.1 For Citizens / Users: Empowered Digital Autonomy

With WebShop'R, every individual can:

• Manage preferences for data sharing (types, duration, topics)
• Earn money by voluntarily sharing their data
• Visualize their earnings and data flows in a transparent dashboard
• Access personalized offers, coupons, and relevant content
• Contribute to a fairer, more responsible, value-aligned data economy

🟢 Example: A student opts to share their e-commerce browsing data related to tech products. They receive relevant offers and earn a small monthly income that helps cover living expenses.

6.2 For Advertisers / Brands: More Accurate, More Ethical Targeting

WebShop'R enables companies to:

• Target qualified, opt-in audiences
• Buy data legally and transparently
• Access segments built on declared intent, not inferred behavior
• Reduce advertising waste and lower customer acquisition costs
• Showcase a commitment to responsible marketing practices

🟢 Example: An organic cosmetics brand wants to reach eco-conscious users. Through WebShop'R, it can target users genuinely interested in sustainability, achieving higher conversion rates while redistributing part of the value to those users.

6.3 For Governments and Local Authorities: A Path to Digital Sovereignty

WebShop'R provides public institutions with:

• A transparent channel to tax citizen-level digital income
• Aggregated and anonymized data to inform public policy
• A modern tool for digital wealth redistribution
• A sovereign alternative to foreign tech platform dependency

🟢 Example: A European region supports WebShop'R by offering tax incentives to active users. In return, it receives new tax revenue and access to anonymized data that helps design more effective digital inclusion policies.

6.4 Combined Scenarios: Toward a Virtuous Ecosystem

WebShop'R’s architecture allows for the development of local ecosystems where:

• Citizens earn and spend locally thanks to their data
• Local advertisers reach their audiences efficiently without relying on GAFAM
• Municipalities collect new revenue to fund public services

🟢 Example: In a mid-sized city, WebShop'R is integrated into a local economic program. Users can convert part of their earnings into vouchers redeemable at partner merchants. Businesses benefit from targeted visibility, and the city sees renewed local economic activity.

§7. Roadmap and Call to Collaboration

To establish WebShop'R as an ethical standard in the digital economy, a bold vision must be accompanied by precise execution. Below is our roadmap, along with an open invitation to co-create with public, private, and citizen stakeholders.

7.1 Development Roadmap

Phase 1 – Beta Launch (Q1–Q2)

• Launch of the WebShop'R pilot application
• Formation of an initial user pioneer community
• First partnerships with ethical advertisers
• Integration of traceability, scoring, and remuneration features

Phase 2 – Consolidation & Impact (Q3–Q4)

• Integration of eco-responsible payments (WebShop’R Pay)
• Open access to data purchasing for advertisers
• Pilot programs with local governments (e.g. citizen voucher schemes)
• Launch of an open-data dashboard for public institutions

Phase 3 – Scaling & Standardization (Following Year)

• Integration with government APIs (for taxation, inclusion, identity verification)
• Public education campaigns on data value and rights
• International rollout with localized legal and technical compliance
• Creation of the “WebShop'R Certified” label: ethical, traceable, and redistributed data

7.2 Open Call for Collaboration

We cannot reinvent the digital economy alone. We invite:

➡️ Users to join the WebShop’R community and help shape the platform by sharing expectations, needs, and values. Every interaction counts.

➡️ Advertisers and responsible brands to become pioneers in ethical advertising. Together, we can prove that targeting doesn’t require surveillance, and that performance doesn’t have to come at the user’s expense.

➡️ Governments, municipalities, and public institutions to collaborate on concrete use cases: taxing digital income, fostering inclusion, local development, and citizen-centric data-driven policies.

➡️ NGOs, researchers, and digital rights experts to help guide ethical governance. We believe in a multidisciplinary dialogue and democratic oversight.

➡️ Impact investors to support a high-growth project with scalable societal value. WebShop'R redefines how the digital economy can serve the common good.

Together, let’s build a new social contract for the digital age.

§8. Annexes: Business Model, Technical Architecture and GDPR Compliance

8.1 Business Model

WebShop’R is financed primarily through:

• A commission on data sales (only opt-in and declared data),
• Service fees on integrated eco-responsible payments (WebShop’R Pay),
• Premium offers for brands accessing advanced insights,
• Public/private partnerships under impact-driven programs.

50% of the revenue generated from data sales is automatically redistributed to users, in the form of credits, vouchers or direct payments based on profile and preferences. Transparency of redistribution is at the heart of the model.

8.2 Technical Architecture

The architecture is built on a technological stack ensuring security, scalability, and interoperability:

• Segmented databases with granular permissions,
• Timestamped logging systems for traceability,
• Blockchain (or equivalent technologies) for consent and value flow registers,
• Open APIs for advertiser, government and fintech integrations,
• User dashboard for real-time tracking of shared data and earnings.

Analytical algorithms are used to aggregate and segment intentions without ever compromising the user’s identity or integrity.

8.3 GDPR Compliance and Anonymization

GDPR compliance is integrated from the design stage (privacy by design & by default):

• Active and granular consent required for each type of data,
• Right to be forgotten and portability ensured in the user interface,
• Anonymization or pseudonymization of data prior to any transaction with third parties,
• No data is stored or transferred without a clear and secure legal framework.

Anonymization is based on robust techniques (hashing, removal of direct identifiers, aggregated segmentation) that ensure advertising data can never identify an individual.

External compliance audits and built-in self-monitoring tools will also be made public to ensure full transparency.

8.4 Ethical Governance

An independent governance board will guide strategic decisions:

• GDPR experts, researchers, user representatives, public actors,
• Monitoring of impacts, algorithm review, and conflict resolution.

This democratic governance ensures that the public interest remains the top priority in all evolutions of the WebShop’R system.